Why Your Business Needs a Telegram Mini App in 2025
In 2025, every other entrepreneur has a website, a third have a mobile app — but the most forward-thinking ones are already launching Telegram Mini Apps (TMA).
Why? Because it’s the fastest way to reach your customer — right inside the messenger they use every day.
Telegram used to be known for crypto games and meme channels. But today, it's becoming a real business platform. Let’s break down why Telegram Mini Apps work — and why now is the perfect time to launch yours.
1 Telegram is becoming the new super app
Since 2022, Telegram has been actively building its Mini Apps platform — Web-based apps that open directly inside Telegram, no downloads, no waiting, just a couple taps.
In 2024, Telegram added a dedicated “Apps” tab to its search menu and even introduced the ability to minimize apps like browser tabs.
Telegram is clearly following the WeChat path — turning from a messenger into a full ecosystem for communication, services, payments, and shopping.
2 A billion+ users at your fingertips
As of 2024, Telegram reports over 1 billion users globally, with 85 million in Russia alone.
And those users are highly engaged — spending an average of 4.5 hours per day in the app.
No website or marketplace can offer this level of daily presence.
A Telegram Mini App isn’t just a product. It’s a shortcut into your customer’s daily routine.
3 Frictionless customer journey
Here’s how traditional funnels look: someone sees your ad → goes to your site → page loads slowly → they get distracted → you lose them. Moreover, the user needs to register, which is an additional barrier to purchase.
Now compare that to this: someone sees your ad on Telegram → taps → your app opens instantly inside the chat → they complete the action.
Telegram Mini Apps cut out the friction and get straight to the conversion. Fast, smooth, effective.
source: findmini.app
4 Zero-cost notifications & retargeting
One of the most underrated benefits of Telegram Mini Apps: you get free push notifications.
Once a user opens your app, you get their Telegram ID and public profile data.
From there, you can send personal messages directly to their inbox — no CRM tools, no ad spend, no third-party integrations.
It’s probably the cheapest and fastest way to bring users back to your product.
Push notifications in Telegram have a 90% open rate — far higher than email or browser push. This alone can drive up to +20% conversion to purchases or key actions.
5 No app store drama
Apple and Google are known for randomly removing apps — due to sanctions, politics, policy changes, or just bad luck.
Telegram Mini Apps don’t depend on stores. They can’t be removed by outside platforms, and Telegram doesn’t charge publishing fees.
But even more importantly: no 30% store commission. Telegram Mini Apps connect users directly to your product — you keep all your revenue.
More profit stays in your hands — not in the App Store’s.
6 No downloads, no updates
How many users do you lose because they don’t want to download another app?
Telegram Mini Apps don’t require installation — they launch instantly in Telegram and update automatically.
That’s especially helpful for Android users with limited storage or slower devices. No bloat, no friction — just performance.
7 Easier and cheaper to build
A traditional website or mobile app can cost 5–10K$ s and take months to launch.
Telegram Mini Apps usually cost 3–5 times less and can be launched in just 2 to 8 weeks.
And if you don’t want to deal with custom development — just use a Telegram app builder like AppStruct.
8 Global payments built-in — even without a bank
Telegram supports universal payment method - Telegram stars, a native payment token available across the world.
This means your users can pay you even if they don’t have traditional banking tools or cards.
It opens the door to truly global monetization, especially for creators, freelancers, and digital products.
9 Native UX that feels like a real app
Unlike browser-based WebApps, Telegram Mini Apps support native integrations that give users a smoother, more immersive experience.
Examples include:
- Haptic feedback (vibration) for taps and actions
- Camera & QR codes
- Notifications via telegram bot
- Instant file sharing, geo-location, and deep links
Your app won’t feel like “just a site.” It will feel like a native experience inside Telegram.
source: findmini.app
Who should consider Telegram Mini Apps?
Pretty much everyone:
- eCommerce stores
- taxis and delivery services
- salons and beauty brands
- cafes and restaurants
- tech startups
- educational platforms
If you already have a website or app — you can easily bring it to Telegram with a WebApp.
And that means new traffic, new users, and faster conversions — right inside the app they use daily.
What if you don’t want to code?
Coding from scratch takes time. And most Telegram app builders on the market are too limited — they only offer basic templates and little design control.
That’s where AppStruct comes in: we built a flexible drag-and-drop editor where you can build any app you want, no code, just creativity.
Whether you run a restaurant, marketplace, courier service, or online course — AppStruct gives you full front-end freedom.
Here’s what makes us different:
1. Full front-end freedom
Most no-code tools lock you into rigid templates. AppStruct is the only Telegram app builder that gives you full visual control over your front-end. Want to build something custom? You can.
2. Advanced backend logic
You’re not limited to simple forms or actions. AppStruct supports complex business logic, data flows, and conditional workflows — all with a simple visual interface.
3. Cross-platform by default
Build once — launch everywhere.
With AppStruct, your app runs on Web, Desktop, Mobile, and even as a Telegram Mini App — no need to rebuild for every platform. That’s a game-changer.
4. Deep Telegram integration
We offer native access to Telegram’s API — including user IDs, bot interactions, message controls, inline launches, payment integrations, and more.
Your mini app will feel seamless and fully native inside Telegram.
5. Launch in hours, not weeks
Thanks to our intuitive builder, you can go from idea to live app in just a few hours.
No dev team. No missed deadlines. Just you, your idea — and your customers.
The future is already here
Telegram Mini Apps aren’t just a passing trend. They’re the next stage in digital product development — no app store gatekeepers, no forced downloads, no user fatigue.
And the best part? No real limits on functionality.
We believe that within the next few years, every serious business will have a Telegram Mini App — just like they have a website today.
The only question is: will you be ahead of the curve, or playing catch-up?
Ready to build yours?
We offer ready-made templates for common business cases — and full design freedom for everything else.
Try it out — and see how fast, simple, and fun building apps can be.